Pay What You Want (2)
Article at Telegraaf.nl: De toekomst: Betaal-wat-je-wilt-principe (Dutch). Pay-what-you-want is the future according to marketing professional Egbert Jan van Bel. He thinks that 80 to 90 percent of the consumers are willing to pay a fair price.
An article in the Journal of Marketing (January 2009) shows that pay-what-you-want can lead to an increase in revenues.
See my earlier post: Pay What You Want!
More pay-what-you-want:
* Pay-as-you-wish restaurants (Springwise – Nov. 13, 2007)
* Pay-what-you-like restaurant’s recipe to beat the crunch (London Evening Standard – Feb. 3rd, 2009)
* Pay what you want at ‘The Come Back’ (flandersnews.be, Aug. 3, 2009)